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Web articles :: Caphyon Advanced Web Ranking

By Ken Westin

As we all know, writing pages using lightweight, semantically correct code, just happens to aid in the visibility of content to search engines. For me, this has been a key selling point to higher-ups in corporate environments as a reason to move to Web standards-based designs using XHTML/CSS. However, trying to show quantitatively that a redesign or reworking of an existing design has increased search engine visibility can be daunting and time-consuming.

Caphyon's Advanced Web Ranking does a great job of tracking and reporting search engine rankings across Web sites-and quite a bit more. It helps you check your position in the major, regional and specialty search engines.

digital-web.com/articles/caphyon_advanced_web_ranking

SEO and Your Web Site

By Alan K'necht

All know the importance of having a Web site rank well in search engine results for searches on specific keywords/phrases. If your Web site doesn't have a page appearing in the top 10 search engine result positions (SERPs) the chances of someone clicking on your listing, and actually visiting your site, drop dramatically. If you're not in the top 20 you have almost no chance that someone will scan through the SERPs that far to find your page.

Optimizing your site and content for a search engine, for a better ranking in SERPs, is known as Search Engine Optimization (SEO), yet many Web developers/designers either don't take time to code a site properly or don't know how to do proper SEO. The basics of code optimization are just sound HTML coding practices; when followed, they go a long way toward SEO.

digital-web.com/articles/seo_and_your_web_site

Speed Up Your Site: Web Site Optimization

By Jennifer Alvin

Staying competitive, and more importantly, keeping the client competitive,is an ongoing challenge. Many people and businesses have jumped on the high-bandwidth bandwagon, but a majority of users are still topping out at 56.6Kbps. While it is always important to be acquainted with the demographics of your audience, a more important objective is to optimize your site so that no user is left behind.

To aid with the struggle, Andrew King offers a variety of ways to trim the fat in common design elements, as well as tips for increasing server performance. No other book I've seen covers so many types of optimization in one place with such a thorough investigation of why the tricks work. The extensive technical explanations alone are worth the list price, and each is backed up with a step-by-step approach to making your site a speedy champion.

It takes an exponentially higher amount of effort to attract users back to your site, after they have dismissed it for usability issues, than it takes to keep your users hooked in the first place. Speed, which King highlights as a key component of usability, is a striking way to keep your site attractive to users. The connection speed matters little; no one likes to wait. All users carry the equivalent of the ubiquitous remote control like a weapon, and one of the more damaging things they can do is leave a site immediately, taking with them potential revenue....

digital-web.com/articles/speed_up_your_site